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How This Outsider Is Making a Splash Inside the Tequila Industry

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Africa Entertainment News

Mara smith’s seek to discover a gluten-unfastened, cleanly produced spirit stimulated her to begin inspiro tequila, and she or he lately sat down with entrepreneur to discuss her adventure, in conjunction with advice for women looking to re-enter the body of workers.

Tell us a bit bit approximately your historical past earlier than beginning inspiro.

I don’t have any revel in in the spirits industry. I started my profession at one of the biggest law corporations in chicago. It became an outstanding revel in. You get thrown into the fire proper away, and that i discovered so much truly quick. It changed into very exciting and arduous. After years on the law company, i determined to make a profession pivot, and i joined the corporate strategy and enterprise development institution at mcdonald’s organization. That experience definitely sparked my entrepreneurial spirit. Whilst i was there, i have become pregnant with twins, and my corporate career came to a screeching halt when i used to be placed on an emergency bed rest. My twins had been born in advance, so i decided to stay domestic and became ceo of my domestic. All this time even though, i usually had it inside the returned of my head that i wanted to begin my very own business enterprise.

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What inspired you to begin a tequila agency?

If i was going to begin a enterprise, i wanted it to be around a product that i in my view experience. I have become a tequila drinker years in the past, while i was seeking out a cleanser spirit option that suit into my more energetic lifestyle. I have been gluten-free for over 10 years. Beverages that add a lot of sugar to them, like wine, i just wouldn’t experience appropriate the next day once I awakened. So i became to tequila, and i started converting many girlfriends to turning into tequila drinkers. I discovered that a number of ladies have been genuinely deciding on tequila as their drink of choice. However i simply failed to assume any of the manufacturers clearly targeted on them as a primary customer — from advertising and marketing materials proposing scantily clad girls, or darkish bar scenes that did now not personally resonate with me, to even the bottle designs just being dar and stout, and stocky. I notion there was an possibility to innovate, and produce a specific angle, and consciousness on an unnoticed patron. I additionally determined that some of the tequila manufacturers that we understand and love clearly comprise additives, flavoring, glycerin and coloring. I notion, “k, i used to be deciding on tequila because it’s a cleanser drink alternative, but i don’t want components in my tequila.” there are so few girls inside the spirits enterprise in fashionable, i idea if i was going to do something, i desired to do some thing in which i should make an effect. Right here became an opportunity to convey a lady angle and have women involved in every part of the process, from creating our flavor profiles to getting it at the cabinets. So inspiro tequila is actually girls-owned, led and created.

How did you put together to go into a very new enterprise?

It is not smooth to go into a new enterprise as an outsider, but it’s also now not impossible. It simply required digging in and doing quite a few due diligence. The entirety from analyzing books on the tequila enterprise and all the ladies in tequila, to taste testing brands (which became the amusing element), to being attentive to podcasts and opinions approximately tequila, studying enterprise information reviews and accomplishing out to people within the industry. I even took a course that became provided via the crt, that is the governing body in mexico for tequila, to turn out to be licensed inside the history and manufacturing of tequila making.

What are some of the main matters you’ve got learned alongside the manner?

There have been such a lot of learnings on the journey. The most thrilling component is that this deep gaining knowledge of curve. Some key takeaways for me had been, first, you want to stay intellectually curious if you want to try and innovate in an enterprise. As an intruder, one benefit i have is that i look at everything with a fresh set of eyes and how we may want to do matters differently. However i suppose it is critical to usually keep that angle.

I love to stay by the motto: be a analyze-it-all and now not a realize-it-all. You have to constantly need to learn and suppose of latest strategies. Every other key mastering for me is that you just can’t do the entirety for your very own. I latterly observed the sarah blakely quote that, basically, “if somebody can do something eighty% as proper as you may, you ought to allow them to do it.” to start with, i was looking to do the entirety myself, from submitting for barcodes to drafting contracts. But now, i’m trying to permit other human beings deal with some of the opposite components of the business.

What do you need to mention to different ladies who want to re-input the workforce?

It’s not too past due. You may innovate in an enterprise, even in case you’re an interloper, in case you’re willing to place in the hard paintings and do the research. The greater prepared you’re, the better. I suppose the second one thing is which you just cannot do all of it on my own. Attain out to people which you think allow you to. Creating a network of super girl founders and leaders has been vital to me launching inspiro. Once more although, i would say do your studies first. While you reach out to someone, ensure you are very unique to your request and that you’ve researched them and recognise approximately their background and records, and you could say something that sounds simply non-public. They may be much more likely to respond.

Finally, don’t devalue the capabilities that you had before you left the group of workers, as well as the skills which you’ve honed whilst at domestic and parenting. A whole lot of those skills are very relevant to beginning a company. I had preemie twins, and i’m able to multitask like the excellent of them. I additionally assume i discovered a whole lot of flexibility because, as , with youngsters no day ever is going as deliberate. It is the equal for a startup: you are constantly having to think about plan b and plan c. I just think that recognizing that there are a lot of talents that you use at the same time as you’re home which might be at once applicable to the commercial enterprise world.

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Eventually, what else are you looking forward to inside the months in advance?

Right now, inspiro is simplest to be had on our website and on some other marketplaces. I’m sincerely excited to enter into stores so human beings can find us locally in, to start with beginning in my fatherland of the chicagoland vicinity, after which branching out from there to different strategic geographic locations. I am simply clearly excited for our customers to study our tequila, have an possibility to taste it and fall in love with it.

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Nollywood Actor Williams Uchemba Criticizes Women Who Request Things From Men They Cannot Afford

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Africa Entertainment News

Nollywood actor Williams Uchemba recently took to Facebook to share his thoughts on women who request things from men that the men cannot afford, labeling it as “entitlement mentality” of some of the single women being a reason why they remain single.

Uchemba said that even if a women needs to ask a man for something, or request something from a man,  she should “appeal instead of requesting” it.

“There is a mentality that is creeping in most women in this generation and when you say there is no husband this is the reason” he wrote (h/t Daily Trust). “I don’t think you have any business requesting things from a man that you can never get to afford in your wildest dreams even if you work for 10 years.

“It is a spirit and until you deal with it, there are some of you that will end up not getting married. Because no man will want to put you in the house.

“It has become a pandemic where most women now think it is normal to make crazy requests. What you need to understand is that any man who genuinely likes you will spend it on you.”

“Why are you asking for a G-Wagon, iPhone 15 from a man when you know you cannot afford it? It is a spirit of greed. It has everything to do with some elements of Jezebelian spirit. Until you deal with it, no man will put you in the house”  the actor added.

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Chike Ezekpeazu Osebuka Surprises Social Media Troll with Gift

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Africa Entertainment News

Nigerian singer Chike Ezekpeazu Osebuka took a whole new approach when dealing with online trolls on social media, specifically a troll he had to deal with on the social media platform X (formerly Twitter) – give them a gift.

The only troll had been slamming Chike’s music and saying that he owed his success to the late artist, Mohbad following the release of a video Chike made by commenting – “mohbad made you” leading to a series of exchanges between the two.

While it seemed like anger would prevail, Chike actually ended up offering to send the angry person N1 million to help with his hunger and his lack of success, and actually followed through on the process by sending the money over.

Chike shared a receipt of the transaction stating – “I know say na hunger. Hunger boy, Oya and eat”

 

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Kannywood Reportedly Struggling with Proper Structuring

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Mai Martaba

Despite being known as a prominent fixture in the northern Nigerian entertainment industry, Kannywood is reportedly still struggling to be properly structured and has failed to meet up with the industry’s contemporary global trends.

In an effort to scale upwards, the most expensive film in Kannywood, Mai Martaba, was shot and has since been unveiled. The film is about an unending royal battle, shapes and represents the culture and tradition of the royal setting in Hausa land as well as, by extension, other tribes who share similar royal features in Nigeria and Africa in general.

Producer and Director Prince Daniel, aka Aboki, spoke about the film following it’s premier, saying it is set to redefine and expand the creative industry within the North.

“If you look at the creative or movie landscape in Nigeria, you would find out that conspicuously, the North and its contents are missing” he said, according to the Daily Trust. “Between 2016 and 2022, what Netflix spent in Nigeria, Kenya and South Africa, was about $175 million, but not a dime came to the North because there is no structured industry.

“The industry in the North has not been able to compete with the trend of modern filmmaking, technically, so, that made us think there’s need to scale up; and that’s what we did. We thought to scale up production in terms of value and equipment because we know that in the creative value chain of film production, there is so much money to be made for young people. In a film like Mai Martaba, we worked with cast and crew of close to 500, so, even if you are paying each person N1,000 it is a lot of money” he continued.

“We wanted to push our production to compete with any other in Nigeria and even outside the country. And we are glad that in the week we released Mai Martaba, it got selection to one of the biggest festivals in Amsterdam, Europe.

“So, we are pushing the Hausa content. We are pushing the actors and the crew to consolidate on what Kannywood already has.”

Daniel also spoke of the challenges that are impacting the creative industry, such as filmmaking, in the north.

“People in the North don’t even believe in the industry, so every dime you spend will have to be your hard-earned money. Nobody invested a kobo in the production; but we are glad that nobody invested their money because they might not have the patience to wait for the gestation of the film. This film has been in the mill for two years and six months, from shooting to post production. We were working round the clock; so if it was somebody else’s money, you won’t be able to sleep. And it seems like it is an industry they don’t even understand, so funding is a critical problem.

“It is the most expensive Hausa film ever shot. An aspect of the production like equipment alone to rent was over N25 million. We are not taking about the cars and accommodation; and we had to move everybody to Daura in Katsina State. We brought in crew and equipment from Lagos, because in the North, we hardly have high tech equipment.

“We filmed Mai Martaba on ARIN – the highest equipment for now; you can’t find it anywhere in the North, not even Abuja, so you must rent it from Lagos. Then, we brought in handlers; and the special effect make-up guy had to come from Imo State because again, there is capacity gap. The challenges are enormous, such that if you begin to list them you might not even do the film.

“The message to the North is that it is a bit tricky, in the sense that averagely, in the North, people don’t want to take loans because it comes with interest. Even during the last administration, there was so much money for the creative industry in the Bank of Industry, where you could access as much loan as you wanted.

“People who do cinemas can think of as much as N500 million, and it is a single digit interest. Even the moratorium is supposed to be two years because the loan is 10 years, but nobody in the North accessed it; some for the reasons are that it would come with interest, documentation, as they might not be able to have all that is needed in paper work.

“Most of the people who do big films in Lagos have access to the Bank of Industry facility. And now, at the iDICE under the Office of the Vice President, there is $617 million, but what comes to the North is left for the region to decide if they can tap into the resources.

“Even the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, has talked about the projection of the creative industry. She is looking at a N100 billion. There is money, but how do you tap into the money? To be honest, there is money, but how much comes to the North?”

Daniel also talked about how the new film was shot with close to 100% brand new actors, with the exception being a celebrity from Kammywood.

The film stars Adam A. Zango, Shugaba, Ghali Abdullah DZ, Muktar Aminu Haruna,  and Auwalu Isma’il Marshal

“For actors, if you observe, I think the only known star actor in Mai Martaba happens to be Adam A. Zango” Daniel explained.

“I wanted to have 100 per cent new actors; and that’s what I did. Only Adam Zango is the popular actor there. I built every actor in Mai Martaba, because I want to show the strength of the story, not the faces of celebrities. It was a rigorous process from the auditioning, like the girl that played the star actress. We had to audition almost 28 girls to discover her.

“It is for two reasons: one, if you don’t open the industry up, it remains closed, so what happens to the remaining talents? Who is going to discover them? Unfortunately, in Nigeria you demand seven years of experience from somebody that just finished school; where do you get that? That’s how we looked at it.

“We want to open the industry and expand their capacity. We train on the job. For example, when we built the bandits’ camp, the actors were training on five sequences. There was a coach; we had three people to train them. What they did was eat, sleep, train repeatedly until the filming. These are some of the ways we can up-skill actors in the North. This is because most people would not go to a film school. Where are the acting schools? If you want to go to the university and read Theatre Arts, it is another four years. So sometimes you learn by doing the job.”

You can check out the official trailer right here:

 

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